URBAN STREAM
BRAND IDENTITY | BRAND STRATEGY | MESSAGING | WEBSITE DESIGN
Brand identity and digital design for NYC-based live streaming production company with an educational arm that amplifies young voices in partnership with NYC Department of Education.
Urban Stream is a media company that provides Black, LatinX, and LGBTQ+ youth opportunities for creative expression through live streaming and other forms of multimedia creation.
In later 2017, Urban Stream came to Afternoon Culture as one of our first clients. Founder Yasmeen Hayes was seeking bold & expressive branding inspired by New York City’s Harlem neighborhood.
We focused on creating a visual identity that was both minimal and dynamic. We selected a bold stencil typeface and paired it with a red, gold, and black palette reminiscent of NYC taxi cabs and subway signage.
With all of these elements of their branding coming together to feel like a true New York City company, Urban Stream was ready to make waves in the multimedia landscape. Urban Stream continued to work with us after the initial project, establishing a long-term partnership they can always count on for any branding needs.
