FLRRiSH

Transforming an NYC holistic wellness brand to align with its mission of nurturing mind, body, and soul.

Project Overview

Scope: Brand Strategy, Visual Identity, Verbal Identity, Go-to-Market Strategy & Brand Activation

Team: Kat Araujo, Abbey Lelina, Shé Langley, Ashley Salley, Bryan Kastelan, Gianna Ramos & Kimberly Tran

Engagement: Full Noon

Flrrish was born from the heartfelt journey of Jodi Klaristenfeld, a NICU mom who faced the overwhelming challenges of caring for her premature daughter.

Inspired by her own experience and the support she wished she had, Jodi created Flrrish as a beacon of hope for families navigating the emotional transition from the hospital to home. When she reached out to us, we immersed ourselves in understanding the deep emotional landscape and practical hurdles that preemie parents encounter, revealing a vital need for compassionate, community-oriented support.

In response, we crafted a brand identity that resonates with warmth, connection, and empowerment. Our team developed a user-friendly website filled with invaluable resources for NICU families, including educational courses, insightful blogs, and practical guides designed to guide them through each step of their journey.

We also created a comprehensive digital marketing toolkit, complete with social media content, email templates, and a PR kit to amplify Flrrish’s mission.

Our collaborative launch strategy brought Flrrish into the spotlight, earning features in Forbes and Nasdaq within its first year. Today, Flrrish stands as a trusted companion for parents, cultivating a supportive community that reminds every family they are never alone on this journey.

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