Upsoul
Transforming an NYC holistic wellness brand to align with its mission of nurturing mind, body, and soul.
Project Overview
Scope: Rebrand & Brand Activation
Team: Kat Araujo, Abbey Lelina, Gianna Ramos, & Ashley Salley
Engagement: Full Noon
Upsoul Wellness Center, guided by the heartfelt vision of Jissel Ravelo, a devoted Reiki practitioner, embarked on a beautiful rebranding journey to create an inclusive sanctuary for holistic health and personal growth.
The challenge was to honor existing clients while inviting a diverse community to explore the center's offerings, which address mental, emotional, physical, and spiritual wellness. The new name, “Upsoul,” symbolizes the journey toward holistic well-being, complemented by a modern visual identity that evokes tranquility and connection.
Completed within 12 weeks, the rebranding welcomed new holistic practitioners and expanded services, fostering meaningful connections among clients and staff.
This transformation has positioned Upsoul as a vibrant hub for wellness, with exciting plans for virtual services and educational content aimed at enriching the lives of everyone in the community.
