COLLABORATIONS FOR GROWTH
BRAND IDENTITY | BRAND STRATEGY | MESSAGING
A vibrant brand identity for education non-profit that supports counselors and educators working with at-risk children.
Collaborations for Growth is a non-profit that supports professionals working with vulnerable/at risk children and their parents. In the Summer of 2019, they came to Afternoon Culture seeking to develop a brand that inspired creativity and radiated friendliness & safety.
Inspired by the popular cut-out paintings of Matisse, we pursued the abstract when designing their logo. For their color palette, we were inspired by the classic primary colors inside a crayon box.
The team at Collaborations for Growth came into the project with incredible passion and strong ideas for what their brand should be; we enabled them to define an identity that propelled them forward and allowed them to clearly express who they are.
