PICK & EAT

Brand Identity, messaging & signage for a vibrant fast-casual chain with a chef-driven menu infused with Caribbean flavors that helped increase revenue by 25%. 

For 10 years, Pick and Eat has focused on delivering healthy eating options inspired by Dominican cooking. With this in mind, Pick and Eat’s founder Alex Peralta crafted a creative menu using fresh and organic ingredients.

Our work unified the restaurant’s messaging and visuals across all touch points. We designed a new website, revamped their social media strategy, and refreshed their logo. We also created fun packaging and even edited the menu.