Bold, Magnetic Brands for the Trailblazers
Afternoon Culture is an Emmy-nominated brand consultancy based in New York and Los Angeles. We help visionary leaders build culturally-relevant brands that drive growth and create lasting impact.
Recent Brand Transformations
FEATURED WORK
City of New York
Crafting a bold identity for Manhattan's Community Board 12 to strengthen its community impact
Mamakoo
Designing a brand identity for a travel app that helps food lovers discover authentic local spots and steer clear of tourist traps.
Upsoul
Transforming an NYC holistic wellness brand to align with its mission of nurturing mind, body, and soul.
CBS Sports
Honoring the legacy of Black athletes through a series of vignettes for Black History Month
What If Your Brand Went from Unclear to Unstoppable?
In a world full of noise, your brand has the power to rise above and create real connections.
We’re here to help trailblazing leaders like you build a brand that doesn’t just reflect your vision—but truly resonates with the people you want to reach.
Let’s work together to shape an identity that drives your growth and sets the stage for your next breakthrough.
Trusted by Visionary Brands
Listen to Our New Podcast
For the Trailblazers is a weekly podcast for visionaries who want to sharpen their focus, explore new possibilities, and turn ideas into action.
Hosted by our founder, Kat Araujo, each episode explores the highs and lows of building something remarkable.
Kind Words from Happy Clients
“Afternoon Culture is brilliant! Their collaborative insight and strategy brought our vision to life, crafting a brand that truly connects with our clients. This partnership has transformed our business approach and is invaluable to our success.”
Jissel Ravelo, Upsoul
“Afternoon Culture has been our #1 consultant for over two years, bringing a creative, diverse perspective to every project. They’ve also helped us improve project management and make strategic decisions, building a stronger brand.”
Karla McLean, Community Change
“What I appreciate most about Afternoon Culture is their ability to transform our vision into something imaginative and impactful. In the Venture Capital space, their polished, professional work gives us a crucial edge with founders and investors."
Amber Lelina, TRAC VC